In recent years, the e-commerce sector has experienced significant growth, both in online stores and the number of online shoppers. As the number of customers is still increasing enormously, it is no surprise that more and more e-tailers want to expand their online store beyond national borders and expand their customer base. This article will show you what you need to consider to sell abroad and be successful in a new market.
First, we recommend researching the most promising markets for your products or services.
Our first advice in terms of internationalization is to proceed in stages. If possible, expand your activities in only one country at a time because each market has different characteristics and rules to respect. In terms of budget, you will need to plan for promotion on other channels such as Google, Facebook or Instagram, distribution and after-sales service. To choose the right market, in addition to carrying out a classic market study, many tools can provide you with relevant information on foreign markets.
A handy tool to get an idea of the different international markets is the Global Market Finder offered by Google. This free tool is based on an algorithm that shows you, based on your industry, the international markets that provide you with the most promising opportunities for expansion. What’s more, the Global Market Finder provides you with a lot of operational information that helps you identify potential new markets and plan your expansion strategy.
Watching out for the opposition is dependably bright, particularly to distinguish the potential open doors and dangers of growing your business abroad ahead of time. Incidentally, on the off chance that you haven’t found out more about the market yet, it merits noticing the procedure of your rivals.
By planning your entrance into the new nation based on what your rivals are doing, you can avoid excessive ventures and better objective new clients. On the off chance that you’re selling speciality items, you might utilize serious investigation to find markets where there aren’t numerous contenders yet. When your cutthroat analysis is done, it is fundamental to examine the requirements of expected clients in worldwide business sectors. To do this, you can utilize apparatuses like Facebook Business Suite Insights or Google’s ‘Rising Product Categories’ instrument.
It is fundamental for you to realize that clients from one more nation are safeguarded by the country’s laws wherein they live while buying your items. Therefore an inside and out examination of the online business regulation in force in the country you wish to foster your business is essential. You can collaborate with Law SB to figure out the implications of taking your business internationally, and the legal requirements of each country. Likewise, it is fundamental to compose the legal documents in the nation’s language. Here are some rules of the e-commerce directive:
Offering different languages on your website not only improves the shopping experience for your customers but also shows that you are listening to your customers’ needs and wishes. The most common e-commerce platforms such as Shopify, PrestaShop and Magento offer the possibility of localizing your website easily. Otherwise, we recommend hiring native-speaking experts or hiring a good translation and localization agency if your budget doesn’t allow it. The automatic translations of some free software often provide translations that lack quality, which native speakers notice directly.
Translating and localizing your website improves not only your conversion rate but also helps your online store rank higher in search engine results. Google and other search engines recognize that a local language website provides a better shopping experience for customers and gives you better positioning in the SERPs.
Another factor that influences the ranking of your website in search engines is the domain. For this reason, we recommend that you create a specific part for each country. There are plenty of tools to find the right keywords for your products, for example, KWFinder, Sistrix or Google’s “Rising Product Categories”.
Are you planning, for example, to sell in Sweden or Great Britain? In this case, your products’ prices must also be displayed in the Local Currency of your target country. New customers are probably not familiar with other money and therefore do not understand your prices in euros. This would encourage them not to buy from your online store but your competitor.
One of the reasons potential customers abandon their cart is because the online store doesn’t offer their preferred payment method. Keep in mind that country to country. These preferences may be different.
In addition to the most common payment methods, it is worth cooperating with well-known shipping providers in the target country. Choose shipping companies that can handle your returns. It’s often the detail that makes the difference between good and bad customer service. Consumers prefer online stores that offer free shipping. But for many customers, the price is not the only criterion – they are, for example, ready to pay between 5 € and 10 € if they are assured of being able to follow the progress of the order and the delivery.
Since you want to earn customers’ trust in a new market, you need to consider attracting new buyers’ attention to your products. In addition to a good SEO strategy that allows you to generate traffic for your website, there are several other marketing possibilities.
Find out which social networks your target group is present on and create a professional account there. Although Facebook, Instagram, and TikTok are the most used platforms globally, others may be important for your target country. Regularly publish information about your products and create a network of users who are part of your target group.
Share your special offers and information about the daily life and values of your company with your community. In this way, you will gain the trust of your (potential) customers. Use hashtags to increase your brand visibility. As with improving your natural referencing, finding the most used hashtags in the country is necessary. Several tools can help you in your search, for example, Hashtagify and Trendsmap.
Influencer marketing has become increasingly popular over the past few years. This type of marketing aims to harness the potential of influencing recommendations to reach potential new customers on social media. Start cooperating with an influencer known and appreciated in the country where you want to expand your business.
Social media is the best place to find local influencers who can promote your products and dramatically improve your brand awareness. Generally, the more followers an influencer has, the more expensive a collaboration is. Therefore, it might be more helpful to cooperate with a micro-influencer – someone who may not have a vast number of followers but who has a loyal target group tailored to your needs.
Perhaps the easiest way to start selling overseas would be to sell your products on a marketplace like Amazon, eBay, Etsy, etc. The advantages of large e-commerce companies compared to own online shops are, for example:
But of course, there are also disadvantages :
As you see in this article, there are many things you need to think about before you can sell your products overseas. But once you take the plunge and a few weeks have passed, you’ll soon realize that the work was worth it. Be patient. Finding new customers may take time.
Also Read: Things You Should Know About Customer Loyalty Programs