The short clips are up to 60 seconds long and leave room for creativity. They appear in your feed and explorer page among the traditional photos. You can be imaginative when creating it: With the help of effects and music, you can create appealing short videos that attract attention. Perfect for using them in your content marketing strategy.
This Is How You Benefit From The Short Video Clips
The short videos have a high potential to generate attention. They should, therefore, be included in your social media marketing strategy. Create a plan in advance and define the goals you want to achieve with this measure. These can be very different: You can put your offer and your products in focus. The short clips do not necessarily have to consist of professionally produced content. A look behind the scenes can also help make your company authentic and approachable. For example, to make your brand even more likable and tangible. You can also strengthen your employer branding and address potential employees in a targeted manner.
Which Target Group Do You Reach With Instagram Reels?
Younger users between the ages of 13 and 24 especially jump at the short clips from the competitor TikTok. This is where Instagram builds on but reaches a broader audience. A core age of 18 to 34 years is assumed here. In addition, you can reach both male and female users here. Since the algorithm adapts to their behavior, you will likely be flushed into the timeline of your target group. Because: Reels are also displayed to people who still need to follow you. This allows you to gain new followers.
What Should You Show In The Videos?
In principle, you can show your users anything you want. There are almost no limits to your creativity – as long as they comply with the guidelines. You work most effectively when you tailor your content to your target group. Content could look like this, for example:
- product videos
- Tips, tricks, and guides
- experience
- Q&A
- everyday work
In any case, you should pay attention to current trends. As you scroll through the Instagram Reels, you’ll quickly see a pattern. There are often certain sounds that are trending and then appear particularly often in the timeline. It is worth using these and tailoring the existing content to your industry. But we recommend that you try it yourself and set your trend. It would help if you remained authentic. Show what suits you and your company.
Do Instagram Reels Need To Be Professionally Created?
The videos can be created with your smartphone without much effort. Nevertheless, users naturally notice whether the content was produced professionally or whether it is a video by a layman. In terms of seriousness, companies increasingly choose to have their videos produced by experts. Still, there’s no harm in trying it yourself initially and making progress. This also depends on your target group and your company.
The maximum time limit for reels is 60 seconds. However, that does not mean the production is associated with little time. Quality content always takes time. However, it makes sense to produce your content in advance. If a day of shooting has been planned and carried out professionally, you can shoot many videos. So you always have enough content for your company account.
Instagram Reels: Format And Other Technical Data
Since Instagram Reels are mostly viewed on smartphones, the videos must be tailored to the special requirements of the app. If you produce your content directly from the app, you don’t have to worry about that. However, if you use external videos, this is an important issue. In this case, you should meet these technical requirements:
- Videos in format 4:5 to 9:16
- Resolution up to 1080 x 1920 pixels
In this way, you can avoid image elements and sequences being cut off or covered up.
Simple Tutorial: How To Spin Your Reels
1st Step: Open The Reel
You should see a plus sign on your home screen in the top-right corner. Once you click this, you will have various features like Post, Story, Reel, and Live. At this point, you should select “Reel”:
Step 2: Reel Settings – Select Filters & Effects
After selecting “Reel,” a menu with all the functions you can use for your ideas will appear on the left-hand side. Features:
- The music note: Choose the music that best suits your idea. A music library will open, from which you can select your desired song.
- The time: Here, you can choose between 15, 30, and 60 seconds.
- Speed : Adjust the speed here and let the clip play fast or slow.
- The layout: Divide your video into different sections by changing the grid. You can also scale the video.
- The timer: Here, you can set the time after the video ends. This is handy when recording the video with your smartphone alone.
- The Stars: Select a filter here, as you know it from the Insta stories.
Step 3: Start Recording
Start your recording by pressing the record button at the bottom center. A bar will now run along the top showing you how much time has passed. After your selected time (15, 30, or 60 seconds), your recording will stop automatically. You can also stop the recording earlier by releasing the record button or setting a timer. You can also upload previously recorded videos from your photo collection at the bottom left of the screen.
Also Read: Advertising In The Age Of Social Networks