Since July of this year, sponsors have had the option to make mixed media promotions for the Microsoft Publicizing search organization. In this article, you will determine what added esteem the new promotion design offers and what the prescribed procedures resemble.
What Are Multimedia Ads, And Why Should You Use Them?
Multimedia ads on the Microsoft Advertising Search Network contain visuals exhibiting your image and items. By outwardly featuring your ad, potential clients will be more mindful of your notices. This will expand traffic to your site and improve the probability of expanding your deals.
While playing out this promotion design, your resources are assembled so clients are tended to with content that is just about as important as could be expected and custom-made to their pursuit conduct. This is accomplished through an ideal blend of headings, portrayals, and pictures. The positions of the text advertisements stay unaltered. The sight and good promotions are in different situations in the entire region and sidebar. The new ad format offers this added value:
- increased visibility
- increasing attention
- Your ads take up more space on the search results page
- effective and individual approach
high-quality and visually appealing ads increase click-through rates
How Do You Create A Multimedia Ad?
Here you will find a short guide:
- Within your desired campaign and ad group, select “Ads & Extensions” in the collapsible menu on the left and then “Ads.”
- Select “Create Ad.”
- Under Ad Types, select Multimedia Display.
Now deposit the following assets:
- up to 15 short headings (maximum 30 characters each)
- up to 5 long headings (maximum 90 characters each)
- up to 5 ad texts (maximum 90 characters each)
- company name
- final URL
up to 16 images in the following formats (pay attention to a high image resolution!):
- 4:1 aspect ratio
- 1.91:1 aspect ratio
- 1:1 aspect ratio
- 1:2 aspect ratio
- Don’t forget to save
Best Practices
Provide As Many Creatives As Possible:
You can provide up to 15 short/long headlines, 5 ad texts, and 16 images. Theoretically, you don’t have to use the total number of these assets. However, we recommend using as many creatives as possible so that the algorithm has several options for different combinations of your content. This supports the algorithm in creating the most relevant and individual ads possible for individual users and has a positive effect on the performance of your ad. Microsoft recommends at least eight to ten unique headings. For the same reasons, we also recommend using all four aspect ratios (1.91:1, 1:1, 1:2, and 4:1) and different motifs for the image materials.
Provide Diverse Content:
Use a combination of short and long headlines to make the most of the space on each device. Ensure not to use similar wording and at least one brand title and to use relevant keywords.
Use Explicit Content:
Avoid repetition and use varied descriptions. List the product’s or service’s benefits and features, call to action, and provide important information such as shipping and returns.
Our Conclusion
Multimedia ads are proving to be an indispensable ad format for generating more attention and visibility for your brand. At the same time, the visual representation supports you in presenting or explaining your product or service. This ad format is an effective way of achieving your goals, especially for products that require explanation or for target groups that need a lot of information when making decisions. In any case, we recommend that you test the new ad format. Meaningful images, in combination with appealing headlines, are eye-catchers – especially in the search network.
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