The pandemic, as never before, has accelerated and changed the way we buy. Online purchases have grown by 20% compared to the pre-covid period. Moreover, now any person, before making a purchase (even offline), performs a search on Google to look for opinions and reviews on the product/service of interest. As you already know, most people who search online only go up to the first page of Google. It follows that being on the first page is fundamental for any company with a website. It would help if you adopted an impeccable SEO strategy to increase your potential, reach new customers, and increase revenue.
Having a well-designed website is not enough if it doesn’t receive visits. You always have the alternative of paid listings, but organic search traffic produces the most significant benefits, especially in the long term, even if your business is exclusively offline. In this regard, 50% of people who visited local business sites went to the store the same day, which shows that search engine research significantly influences customer behavior: this is also one of the reasons why to do SEO. In this article, I’ll explain why relying on an SEO consultant is valuable and essential to promote your business.
SEO is the process of optimizing websites put into practice to improve ranking in search engine results. In the last scan of the sites, identify the quality of the contents and establish how they must be classified in the SERPs (search result pages). Sites with quality content, a good structure, and fast and straightforward to navigate rank higher in the SERPs, increasing visitors. Conversely, non-optimized sites almost always end up beyond the first page of Google. This translates into less traffic, fewer conversions, and, consequently, lower earnings.
However, SEO is a tough competition to determine who can rank better in search engine results. It’s about making your pages or content appear at the top of the results when your audience searches for specific keywords. Essentially, SEO ensures that you receive targeted traffic. Although this process may seem simple at first glance, it is not, so if you want to improve your results, I advise contacting an expert SEO consultant.
The reasons that should push you to contact an expert are different. Below you will find 8 of the most persuasive:
Finally, the most important reason: it will bring your site to the top of search engines! If you understand that SEO is not a cost but an investment, immediately consider contacting an SEO consultant.
Also Read: What Can AI Do In E-Commerce?